Model agency
Model agency Cardiff
Looking for models in Cardiff? ROW ONE, the model agency of THE GOOD STAFF, proposes faces from its own board: fashion, commercial, e-commerce and show, with verified measurements and current polaroids. We support your production from Frankfurt and on location, from the first shortlist to the final invoice.
Why Cardiff
For productions in Cardiff, ROW ONE puts together models from its own board: fashion, commercial, e-commerce and show. The agency works out of Frankfurt and looks after clients in the United Kingdom personally, from the first shortlist to the final invoice. With around 370,000 inhabitants, Cardiff is one of the cities where we cast and book regularly.
ROW ONE grew out of THE GOOD STAFF, which has staffed trade fairs and events for years. Models are a separate board with separate standards: the showcase shows real models who have consented to publication, and AI-visualised looks are flagged as such and never presented as bookable people. What you book in Cardiff is a real model.
- Population
- 370,000
- Region
- Wales
- km from Frankfurt
- 847
- Neighbouring cities
- 6
Services
What we book in Cardiff: six categories, one board, one point of contact.
01Fashion & Editorial
Campaigns, lookbooks and magazine stories with models who carry a style without covering it up. Castings in Cardiff are organised by video or in person.

02Commercial & Advertising
Faces that embody target groups credibly, for TV, print and online campaigns, with buyouts spelled out in advance. Usage rights for campaigns in Cardiff are agreed before the shoot, not after.

03E-Commerce & Lookbook
Models with stable sizes and a reliable pace for studio days with 60 to 100 looks. For recurring e-commerce productions in Cardiff we keep a pool of regular faces.

04Runway & Show
Line-ups for shows and presentations: walk, timing, fittings the day before. For shows in Cardiff we cast line-ups weeks ahead and keep replacements ready.

05Fitting & Showroom
Fit models with sample-size measurements and showroom models with poise and discretion. For showroom days in Cardiff we propose models who present collections calmly.

06Events & Trade fair
Models for stand presentations, product shows and content on site; hostesses come from THE GOOD STAFF. For trade fairs in Cardiff we book models and hostesses from one source.


Cardiff in numbers
Why Cardiff
Cardiff is a mid-sized city where companies produce catalogues, campaigns and events. We book models here and in Newport, Bristol and Swansea, often with day trips.
Travel and support
Cardiff is 847 kilometres from our Frankfurt office, reachable by plane or train. We book models from United Kingdom and from our German board; travel is planned per production.
Cardiff in numbers
Cardiff has around 370,000 inhabitants.
Cardiff belongs to the region of Wales in the United Kingdom.
From our Frankfurt office it is 847 kilometres.
Nearby are Newport, Bristol and Swansea.
How we work
Cast in three steps.
- 01Brief
You send us the project, dates, looks and budget range, ideally with a moodboard or references.

- 02Selection
You receive proposals with measurements, polaroids and availability. Casting or option on request.

- 03Booking
A contract with every condition, travel and on-set care handled by us, one contact from the booking to the set.

Questions
Frequently asked
01How do I get proposals for Cardiff?
After your request we go through the board and send a selection with measurements, polaroids and availability for your date in Cardiff.
02What does a model cost in Cardiff?
Day rates depend on the category and the usage: e-commerce and showroom days are at the lower end, campaigns with buyouts at the upper end. You get a fixed quote before the booking.
03Do you have an office in Cardiff?
We work from Frankfurt for all of United Kingdom. Castings and fittings in Cardiff take place at your location or by video call.
04Do you work exclusively with your models?
Some of our models are exclusive, others are not. For you that changes nothing: we confirm availability for your date before we propose.
05Can you supply models in specific sizes for e-commerce?
Yes. We select by verified measurements and sample size, for women and men, including classic.
06Do you also provide hostesses for trade fairs in Cardiff?
For hostesses in Cardiff we pass you on to THE GOOD STAFF. For models at fairs and events you are in the right place.
Neighbouring cities
Productions near Cardiff? We cover these cities as well:
Not a client but an applicant in Cardiff? Go to Become a model in Cardiff.
Next step
Send a brief for Cardiff
Project, date, looks and budget range are enough. You receive proposals with measurements, polaroids and availability.













