Model agency
Model agency Gothenburg
ROW ONE books models for productions in Gothenburg: fashion, commercial, e-commerce, shows and showroom. Send your brief, date and looks and you receive a selection with measurements, polaroids and availability for your date. Support from Frankfurt and on set, day rates and usage rights agreed upfront, one booker from the first call to the invoice.
Why Gothenburg
ROW ONE is the model agency of THE GOOD STAFF. We book models for shoots, shows and fittings in Gothenburg the same way we do at home in Frankfurt: a brief, a shortlist with measurements and polaroids, a booker who stays with you until the job is done.
ROW ONE grew out of THE GOOD STAFF, which has staffed trade fairs and events for years. Models are a separate board with separate standards: the showcase shows real models who have consented to publication, and AI-visualised looks are flagged as such and never presented as bookable people. What you book in Gothenburg is a real model.
- Population
- 610,000
- Region
- Västra Götaland
- km from Frankfurt
- 871
- Neighbouring cities
- 6
Services
What we book in Gothenburg: six categories, one board, one point of contact.
01Fashion & Editorial
Campaigns, lookbooks and magazine stories with models who carry a style without covering it up. Castings in Gothenburg are organised by video or in person.

02Commercial & Advertising
Faces that embody target groups credibly, for TV, print and online campaigns, with buyouts spelled out in advance. Usage rights for campaigns in Gothenburg are agreed before the shoot, not after.

03E-Commerce & Lookbook
Models with stable sizes and a reliable pace for studio days with 60 to 100 looks. Studio days in Gothenburg are booked with fixed day rates.

04Runway & Show
Line-ups for shows and presentations: walk, timing, fittings the day before. Fittings in Gothenburg are scheduled with your production team.

05Fitting & Showroom
Fit models with sample-size measurements and showroom models with poise and discretion. Fit models in Gothenburg are booked by the hour or by the day.

06Events & Trade fair
Models for stand presentations, product shows and content on site; hostesses come from THE GOOD STAFF. Events in Gothenburg are staffed with models who present and converse.


Gothenburg in numbers
Why Gothenburg
With around 610,000 inhabitants, Gothenburg has companies, agencies and studios that book models regularly, and productions in Jönköping, Helsingborg and Aalborg within easy reach.
The port in Gothenburg draws productions from all over the country. Our models from the region know the locations and the light.
For industrial brands in Gothenburg we book models in all age groups who look like skilled staff rather than catalogue faces.
Travel and support
Gothenburg is 871 kilometres from our Frankfurt office, reachable by plane or train. We book models from Sweden and from our German board; travel is planned per production.
Gothenburg in numbers
Gothenburg has around 610,000 inhabitants.
Gothenburg belongs to the region of Västra Götaland in Sweden.
From our Frankfurt office it is 871 kilometres.
The nearest cities where we also book: Jönköping, Helsingborg and Aalborg.
How we work
Cast in three steps.
- 01Brief
You send us the project, dates, looks and budget range, ideally with a shortlist from the board.

- 02Selection
You receive proposals with measurements, polaroids and availability. Casting or option on request.

- 03Booking
A contract with every condition, travel and on-set care handled by us, one invoice after the production.

Questions
Frequently asked
01How do I get proposals for Gothenburg?
After your request we go through the board and send a selection with measurements, polaroids and availability for your date in Gothenburg.
02What does a model cost in Gothenburg?
Rates are per day or half day plus usage rights, all stated in advance. Travel to Gothenburg is billed at cost.
03Do you have an office in Gothenburg?
We work from Frankfurt for all of Sweden. Castings and fittings in Gothenburg take place at your location or by video call.
04How does a booking work?
You send the brief, we propose, you choose. After confirmation we handle contracts, travel and the day on set in Gothenburg.
05Which languages do you work in?
We work in four languages; for productions in Gothenburg your booker speaks yours.
06Can you supply models in specific sizes for e-commerce?
Yes. We select by verified measurements and sample size, for women and men, including classic.
Neighbouring cities
Productions near Gothenburg? We cover these cities as well:
Want to become a model yourself? Here is the application page for Gothenburg.
Next step
Request models for Gothenburg
Send us the brief for your production in Gothenburg; the proposals come with measurements, polaroids and availability.













