Model agency
Model agency Lucentum
ROW ONE books models for productions in Lucentum: fashion, commercial, e-commerce, shows and showroom. Send your brief, date and looks and you receive a selection with measurements, polaroids and availability for your date. Support from Frankfurt and on set, day rates and usage rights agreed upfront, one booker from the first call to the invoice.
Why Lucentum
ROW ONE grew out of THE GOOD STAFF, which has staffed trade fairs and events for years. Models are a separate board with separate standards: the showcase shows real models who have consented to publication, and AI-visualised looks are flagged as such and never presented as bookable people. What you book in Lucentum is a real model.
Clients in Lucentum work with ROW ONE because it is quick and predictable: fixed day rates, usage rights spelled out in advance, a replacement if a model falls ill. The board covers fashion, commercial and classic, women and men.
- Population
- 350,000
- Region
- Valencia
- km from Frankfurt
- 1,496
- Neighbouring cities
- 6
Services
What we book in Lucentum: six categories, one board, one point of contact.
01Fashion & Editorial
Campaigns, lookbooks and magazine stories with models who carry a style without covering it up. For fittings in Lucentum we coordinate times with your team.

02Commercial & Advertising
Faces that embody target groups credibly, for TV, print and online campaigns, with buyouts spelled out in advance. Usage rights for campaigns in Lucentum are agreed before the shoot, not after.

03E-Commerce & Lookbook
Models with stable sizes and a reliable pace for studio days with 60 to 100 looks. For recurring e-commerce productions in Lucentum we keep a pool of regular faces.

04Runway & Show
Line-ups for shows and presentations: walk, timing, fittings the day before. Fittings in Lucentum are scheduled with your production team.

05Fitting & Showroom
Fit models with sample-size measurements and showroom models with poise and discretion. For showroom days in Lucentum we propose models who present collections calmly.

06Events & Trade fair
Models for stand presentations, product shows and content on site; hostesses come from THE GOOD STAFF. For trade fairs in Lucentum we book models and hostesses from one source.


Lucentum in numbers
Why Lucentum
Lucentum is a mid-sized city where companies produce catalogues, campaigns and events. We book models here and in Elche, Orihuela and Murcia, often with day trips.
Travel and support
Lucentum is 1,496 kilometres from our Frankfurt office, reachable by plane or train. We book models from Spain and from our German board; travel is planned per production.
Lucentum in numbers
Around 350,000 people live in Lucentum.
Lucentum belongs to the region of Valencia in Spain.
Frankfurt, where ROW ONE is based, is 1,496 kilometres away.
Nearby are Elche, Orihuela and Murcia.
How we work
Cast in three steps.
- 01Brief
You send us the project, dates, looks and budget range, ideally with a shortlist from the board.

- 02Selection
You receive proposals with measurements, polaroids and availability. Casting or option on request.

- 03Booking
A contract with every condition, travel and on-set care handled by us, one invoice after the production.

Questions
Frequently asked
01How do I get proposals for Lucentum?
After your request we go through the board and send a selection with measurements, polaroids and availability for your date in Lucentum.
02What does a model cost in Lucentum?
Rates are per day or half day plus usage rights, all stated in advance. Travel to Lucentum is billed at cost.
03Do you have an office in Lucentum?
ROW ONE is based in Frankfurt; the nearest office of our group is Zürich. We cast in Lucentum by video or on location and are on set when it matters.
04How does a booking work?
You send the brief, we propose, you choose. After confirmation we handle contracts, travel and the day on set in Lucentum.
05Which languages do you work in?
German, English, French and Italian. Briefs, contracts and invoices come in your language.
06Do you work exclusively with your models?
Some of our models are exclusive, others are not. For you that changes nothing: we confirm availability for your date before we propose.
Neighbouring cities
Productions near Lucentum? We cover these cities as well:
Not a client but an applicant in Lucentum? Go to Become a model in Lucentum.
Next step
Book models in Lucentum now
Project, date, looks and budget range are enough. You receive proposals with measurements, polaroids and availability.













