Model agency
Model agency Luton
Looking for models in Luton? ROW ONE, the model agency of THE GOOD STAFF, proposes faces from its own board: fashion, commercial, e-commerce and show, with verified measurements and current polaroids. We support your production from Frankfurt and on location, from the first shortlist to the final invoice.
Why Luton
For productions in Luton, ROW ONE puts together models from its own board: fashion, commercial, e-commerce and show. The agency works out of Frankfurt and looks after clients in the United Kingdom personally, from the first shortlist to the final invoice. With around 230,000 inhabitants, Luton is one of the cities where we cast and book regularly.
Luton is 666 kilometres from our Frankfurt office, reachable by plane or train. For most productions that means models arrive the same day; for longer shoots we organise travel and accommodation and settle it in one invoice.
- Population
- 230,000
- Region
- England
- km from Frankfurt
- 666
- Neighbouring cities
- 6
Services
What we book in Luton: six categories, one board, one point of contact.
01Fashion & Editorial
Campaigns, lookbooks and magazine stories with models who carry a style without covering it up. Castings in Luton are organised by video or in person.

02Commercial & Advertising
Faces that embody target groups credibly, for TV, print and online campaigns, with buyouts spelled out in advance. For commercials in Luton we propose models with moving-image experience.

03E-Commerce & Lookbook
Models with stable sizes and a reliable pace for studio days with 60 to 100 looks. Studio days in Luton are booked with fixed day rates.

04Runway & Show
Line-ups for shows and presentations: walk, timing, fittings the day before. For shows in Luton we cast line-ups weeks ahead and keep replacements ready.

05Fitting & Showroom
Fit models with sample-size measurements and showroom models with poise and discretion. For showroom days in Luton we propose models who present collections calmly.

06Events & Trade fair
Models for stand presentations, product shows and content on site; hostesses come from THE GOOD STAFF. Events in Luton are staffed with models who present and converse.


Luton in numbers
Why Luton
For jobs in Luton we propose models from the region first and bring in faces from London, Birmingham and Manchester when needed; travel costs are agreed in advance.
Travel and support
For productions in Luton we propose models from the region, Watford, Bedford and Milton Keynes included, and bring in faces from Germany when the brief needs them. Travel and paperwork are handled by us.
Luton in numbers
Around 230,000 people live in Luton.
The city lies in England, in the United Kingdom.
From our Frankfurt office it is 666 kilometres.
The nearest cities where we also book: Watford, Bedford and Milton Keynes.
How we work
Cast in three steps.
- 01Brief
You send us the project, dates, looks and budget range, ideally with a shortlist from the board.

- 02Selection
You receive proposals with measurements, polaroids and availability. Casting or option on request.

- 03Booking
A contract with every condition, travel and on-set care handled by us, one invoice after the production.

Questions
Frequently asked
01How do I get proposals for Luton?
After your brief, with measurements, polaroids and availability for your date. For short-notice productions in Luton, call us in the morning.
02What does a model cost in Luton?
Rates are per day or half day plus usage rights, all stated in advance. Travel to Luton is billed at cost.
03Do you have an office in Luton?
We work from Frankfurt for all of United Kingdom. Castings and fittings in Luton take place at your location or by video call.
04Do you also offer classic models in Luton?
Yes. The board covers fashion, commercial and classic, women and men, from 16 to over 60.
05Can you supply models in specific sizes for e-commerce?
Tell us the sample sizes and we propose models whose measurements match; we verify them before every booking.
06What happens if a model cannot make it?
Illness happens; we solve it with a replacement that fits the brief and inform you immediately.
Neighbouring cities
Productions near Luton? We cover these cities as well:
Want to become a model yourself? Here is the application page for Luton.
Next step
Proposals for Luton with measurements and polaroids
Send us the brief for your production in Luton; the proposals come with measurements, polaroids and availability.













