Model agency
Model agency Lyon
Looking for models in Lyon? ROW ONE, the model agency of THE GOOD STAFF, proposes faces from its own board: fashion, commercial, e-commerce and show, with verified measurements and current polaroids. We support your production from Frankfurt and on location, from the first shortlist to the final invoice.
Why Lyon
ROW ONE grew out of THE GOOD STAFF, which has staffed trade fairs and events for years. Models are a separate board with separate standards: the showcase shows real models who have consented to publication, and AI-visualised looks are flagged as such and never presented as bookable people. What you book in Lyon is a real model.
Our models live across France and beyond. For Lyon we draw on faces from the region first, Villeurbanne, Saint-Étienne and Grenoble among them, and bring in models from Paris, Marseille and Nice when the brief calls for it.
- Population
- 520,000
- Region
- Auvergne-Rhône-Alpes
- km from Frankfurt
- 563
- Neighbouring cities
- 6
Services
Our services for clients in Lyon, from editorial to trade fair.
01Fashion & Editorial
Campaigns, lookbooks and magazine stories with models who carry a style without covering it up. Castings in Lyon are organised by video or in person.

02Commercial & Advertising
Faces that embody target groups credibly, for TV, print and online campaigns, with buyouts spelled out in advance. Usage rights for campaigns in Lyon are agreed before the shoot, not after.

03E-Commerce & Lookbook
Models with stable sizes and a reliable pace for studio days with 60 to 100 looks. Studio days in Lyon are booked with fixed day rates.

04Runway & Show
Line-ups for shows and presentations: walk, timing, fittings the day before. For shows in Lyon we cast line-ups weeks ahead and keep replacements ready.

05Fitting & Showroom
Fit models with sample-size measurements and showroom models with poise and discretion. Fit models in Lyon are booked by the hour or by the day.

06Events & Trade fair
Models for stand presentations, product shows and content on site; hostesses come from THE GOOD STAFF. Events in Lyon are staffed with models who present and converse.


Lyon in numbers
Why Lyon
With around 520,000 inhabitants, Lyon has companies, agencies and studios that book models regularly, and productions in Villeurbanne, Saint-Étienne and Grenoble within easy reach.
Restaurants, hotels and food brands in Lyon shoot campaigns and menus with people in them. We book models who eat, laugh and pour on cue.
Industrial companies in Lyon shoot image films, annual reports and recruiting campaigns. We propose models who look credible in a factory or a lab.
Travel and support
For productions in Lyon we propose models from the region, Villeurbanne, Saint-Étienne and Grenoble included, and bring in faces from Germany when the brief needs them. Travel and paperwork are handled by us.
Lyon in numbers
Around 520,000 people live in Lyon.
The city lies in Auvergne-Rhône-Alpes, in France.
From our Frankfurt office it is 563 kilometres.
Nearby are Villeurbanne, Saint-Étienne and Grenoble.
Trade fairs and events on site: Sirha.
How we work
Cast in three steps.
- 01Brief
You send us the project, dates, looks and budget range, ideally with a shortlist from the board.

- 02Selection
You receive proposals with measurements, polaroids and availability. Casting or option on request.

- 03Booking
A contract with every condition, travel and on-set care handled by us, one invoice after the production.

Questions
Frequently asked
01How do I get proposals for Lyon?
After your request we go through the board and send a selection with measurements, polaroids and availability for your date in Lyon.
02What does a model cost in Lyon?
Rates are per day or half day plus usage rights, all stated in advance. Travel to Lyon is billed at cost.
03Do you have an office in Lyon?
We work from Frankfurt for all of France. Castings and fittings in Lyon take place at your location or by video call.
04Do you also provide hostesses for trade fairs in Lyon?
For hostesses in Lyon we pass you on to THE GOOD STAFF. For models at fairs and events you are in the right place.
05What happens if a model cannot make it?
Illness happens; we solve it with a replacement that fits the brief and inform you immediately.
06Can you supply models in specific sizes for e-commerce?
Yes. We select by verified measurements and sample size, for women and men, including classic.
Neighbouring cities
Productions near Lyon? We cover these cities as well:
Want to become a model yourself? Here is the application page for Lyon.
Next step
Send a brief for Lyon
Project, date, looks and budget range are enough. You receive proposals with measurements, polaroids and availability.













