Model agency
Model agency Milan
Looking for models in Milan? ROW ONE, the model agency of THE GOOD STAFF, proposes faces from its own board: fashion, commercial, e-commerce and show, with verified measurements and current polaroids. We support your production from Frankfurt and on location, from the first shortlist to the final invoice.
Why Milan
Clients in Milan work with ROW ONE because it is quick and predictable: fixed day rates, usage rights spelled out in advance, a replacement if a model falls ill. The board covers fashion, commercial and classic, women and men.
Whether campaign, lookbook, runway or showroom: for jobs in Milan you get a curated selection, not a database dump. We know the measurements, the availability and the way each model works, and we only propose faces that fit your brief.
- Population
- 1.4 million
- Region
- Lombardy
- km from Frankfurt
- 518
- Neighbouring cities
- 6
Services
For productions in Milan we cover these categories; mixed briefs are the norm.
01Fashion & Editorial
Campaigns, lookbooks and magazine stories with models who carry a style without covering it up. For fittings in Milan we coordinate times with your team.

02Commercial & Advertising
Faces that embody target groups credibly, for TV, print and online campaigns, with buyouts spelled out in advance. Usage rights for campaigns in Milan are agreed before the shoot, not after.

03E-Commerce & Lookbook
Models with stable sizes and a reliable pace for studio days with 60 to 100 looks. Studio days in Milan are booked with fixed day rates.

04Runway & Show
Line-ups for shows and presentations: walk, timing, fittings the day before. For shows in Milan we cast line-ups weeks ahead and keep replacements ready.

05Fitting & Showroom
Fit models with sample-size measurements and showroom models with poise and discretion. Fit models in Milan are booked by the hour or by the day.

06Events & Trade fair
Models for stand presentations, product shows and content on site; hostesses come from THE GOOD STAFF. For trade fairs in Milan we book models and hostesses from one source.


Milan in numbers
Why Milan
In a metropolis like Milan we book every category: editorial, commercial, e-commerce, show. The board covers it, and models from the region are available at short notice.
Corporate productions in Milan ask for credibility rather than glamour. We propose commercial and classic models who look like the people in the brief.
Milan is one of the fashion capitals of Europe: labels, magazines and photographers within a few streets of each other. For editorials, campaigns and showrooms we propose models who are used to that pace.
Travel and support
For productions in Milan we propose models from the region, Monza, Novara and Bergamo included, and bring in faces from Germany when the brief needs them. Travel and paperwork are handled by us.
Milan in numbers
Milan has around 1.4 million inhabitants.
Milan belongs to the region of Lombardy in Italy.
Frankfurt, where ROW ONE is based, is 518 kilometres away.
The nearest cities where we also book: Monza, Novara and Bergamo.
Trade fairs and events on site: Milano Fashion Week, Salone del Mobile, Micam and Milano Unica.
How we work
Cast in three steps.
- 01Brief
You send us the project, dates, looks and budget range, ideally with a shortlist from the board.

- 02Selection
You receive proposals with measurements, polaroids and availability. Casting or option on request.

- 03Booking
A contract with every condition, travel and on-set care handled by us, one invoice after the production.

Questions
Frequently asked
01How do I get proposals for Milan?
After your brief, with measurements, polaroids and availability for your date. For short-notice productions in Milan, call us in the morning.
02What does a model cost in Milan?
Rates are per day or half day plus usage rights, all stated in advance. Travel to Milan is billed at cost.
03Do you have an office in Milan?
We work from Frankfurt for all of Italy. Castings and fittings in Milan take place at your location or by video call.
04How much lead time do you need for a production in Milan?
A week is comfortable; a day is possible for most briefs. For shows and larger line-ups we recommend three to four weeks.
05Do you also provide hostesses for trade fairs in Milan?
Hostesses and event staff come from THE GOOD STAFF, our sister brand. Models for stand presentations and shows come from ROW ONE; both can be booked together.
06How does a booking work?
Brief, shortlist, option, confirmation, job, invoice. One booker stays with you throughout.
Neighbouring cities
We also book models in the cities around Milan:
Want to become a model yourself? Here is the application page for Milan.
Next step
Book models in Milan now
Project, date, looks and budget range are enough. You receive proposals with measurements, polaroids and availability.













