Model agency
Model agency Prague
ROW ONE books models for productions in Prague: fashion, commercial, e-commerce, shows and showroom. Send your brief, date and looks and you receive a selection with measurements, polaroids and availability for your date. Support from Frankfurt and on set, day rates and usage rights agreed upfront, one booker from the first call to the invoice.
Why Prague
ROW ONE grew out of THE GOOD STAFF, which has staffed trade fairs and events for years. Models are a separate board with separate standards: the showcase shows real models who have consented to publication, and AI-visualised looks are flagged as such and never presented as bookable people. What you book in Prague is a real model.
Our models live across Czechia and beyond. For Prague we draw on faces from the region first, Plzeň, Liberec and Dresden among them, and bring in models from Plzeň, Liberec and Dresden when the brief calls for it.
- Population
- 1.2 million
- km from Frankfurt
- 409
- Neighbouring cities
- 6
Services
What we book in Prague: six categories, one board, one point of contact.
01Fashion & Editorial
Campaigns, lookbooks and magazine stories with models who carry a style without covering it up. For fittings in Prague we coordinate times with your team.

02Commercial & Advertising
Faces that embody target groups credibly, for TV, print and online campaigns, with buyouts spelled out in advance. For commercials in Prague we propose models with moving-image experience.

03E-Commerce & Lookbook
Models with stable sizes and a reliable pace for studio days with 60 to 100 looks. Studio days in Prague are booked with fixed day rates.

04Runway & Show
Line-ups for shows and presentations: walk, timing, fittings the day before. For shows in Prague we cast line-ups weeks ahead and keep replacements ready.

05Fitting & Showroom
Fit models with sample-size measurements and showroom models with poise and discretion. For showroom days in Prague we propose models who present collections calmly.

06Events & Trade fair
Models for stand presentations, product shows and content on site; hostesses come from THE GOOD STAFF. Events in Prague are staffed with models who present and converse.


Prague in numbers
Why Prague
In the capital we book across all categories, from editorial to corporate. Demand in Prague is broad, and so is our board.
Hotels, destinations and lifestyle brands in Prague shoot campaigns on location, often in daylight and at short notice. We book models who live nearby and travel light.
For commercials and series productions in Prague we supply models who can act in front of a moving camera and who are available for several shooting days.
Travel and support
Prague is 409 kilometres from our Frankfurt office, reachable by plane or train. We book models from Czechia and from our German board; travel is planned per production.
Prague in numbers
Around 1.2 million people live in Prague.
Prague is the capital in Czechia.
From our Frankfurt office it is 409 kilometres.
The nearest cities where we also book: Plzeň, Liberec and Dresden.
Trade fairs and events on site: Prague Fashion Week.
How we work
Cast in three steps.
- 01Brief
You send us the project, dates, looks and budget range, ideally with a moodboard or references.

- 02Selection
You receive proposals with measurements, polaroids and availability. Casting or option on request.

- 03Booking
A contract with every condition, travel and on-set care handled by us, one contact from the booking to the set.

Questions
Frequently asked
01How do I get proposals for Prague?
After your brief, with measurements, polaroids and availability for your date. For short-notice productions in Prague, call us in the morning.
02What does a model cost in Prague?
Day rates depend on the category and the usage: e-commerce and showroom days are at the lower end, campaigns with buyouts at the upper end. You get a fixed quote before the booking.
03Do you have an office in Prague?
ROW ONE is based in Frankfurt; the nearest office of our group is Leipzig. We cast in Prague by video or on location and are on set when it matters.
04What happens if a model cannot make it?
We propose a replacement from the same shortlist. For shows we keep stand-ins from the start.
05Do your models travel to Prague?
Yes. Prague is 409 kilometres from Frankfurt, reachable by plane or train. Travel is planned per production and billed at cost.
06Do you also provide hostesses for trade fairs in Prague?
For hostesses in Prague we pass you on to THE GOOD STAFF. For models at fairs and events you are in the right place.
Neighbouring cities
Productions near Prague? We cover these cities as well:
Not a client but an applicant in Prague? Go to Become a model in Prague.
Next step
Send a brief for Prague
Send us the brief for your production in Prague; the proposals come with measurements, polaroids and availability.













