Model agency
Model agency Rome
ROW ONE books models for productions in Rome: fashion, commercial, e-commerce, shows and showroom. Send your brief, date and looks and you receive a selection with measurements, polaroids and availability for your date. Support from Frankfurt and on set, day rates and usage rights agreed upfront, one booker from the first call to the invoice.
Why Rome
From the first call to the final invoice you deal with one booker. For productions in Rome they coordinate castings, fittings, travel and the paperwork with your team, so that the day on set is about the pictures.
ROW ONE grew out of THE GOOD STAFF, which has staffed trade fairs and events for years. Models are a separate board with separate standards: the showcase shows real models who have consented to publication, and AI-visualised looks are flagged as such and never presented as bookable people. What you book in Rome is a real model.
- Population
- 2.3 million
- Region
- Lazio
- km from Frankfurt
- 960
- Neighbouring cities
- 6
Services
What we book in Rome: six categories, one board, one point of contact.
01Fashion & Editorial
Campaigns, lookbooks and magazine stories with models who carry a style without covering it up. For fittings in Rome we coordinate times with your team.
02Commercial & Advertising
Faces that embody target groups credibly, for TV, print and online campaigns, with buyouts spelled out in advance. Usage rights for campaigns in Rome are agreed before the shoot, not after.
03E-Commerce & Lookbook
Models with stable sizes and a reliable pace for studio days with 60 to 100 looks. For recurring e-commerce productions in Rome we keep a pool of regular faces.
04Runway & Show
Line-ups for shows and presentations: walk, timing, fittings the day before. Fittings in Rome are scheduled with your production team.
05Fitting & Showroom
Fit models with sample-size measurements and showroom models with poise and discretion. For showroom days in Rome we propose models who present collections calmly.
06Events & Trade fair
Models for stand presentations, product shows and content on site; hostesses come from THE GOOD STAFF. For trade fairs in Rome we book models and hostesses from one source.
Rome in numbers
Why Rome
Rome is a destination, and campaigns are produced here all year. For tourism and hospitality shoots we propose models who are comfortable outdoors and on the move.
In the capital we book across all categories, from editorial to corporate. Demand in Rome is broad, and so is our board.
In the luxury segment in Rome restraint and precision count. Our selection reflects that: fewer proposals, each one considered.
Travel and support
Rome is 960 kilometres from our Frankfurt office, reachable by plane or train. We book models from Italy and from our German board; travel is planned per production.
Rome in numbers
Rome has around 2.3 million inhabitants.
Rome belongs to the region of Lazio in Italy.
Rome is the capital in Italy.
From our Frankfurt office it is 960 kilometres.
The nearest cities where we also book: Terni, Perugia and Pescara.
Trade fairs and events on site: Altaroma.
How we work
Cast in three steps.
- 01Brief
You send us the project, dates, looks and budget range, ideally with a shortlist from the board.
- 02Selection
You receive proposals with measurements, polaroids and availability. Casting or option on request.
- 03Booking
A contract with every condition, travel and on-set care handled by us, one invoice after the production.
Questions
Frequently asked
01How do I get proposals for Rome?
After your brief, with measurements, polaroids and availability for your date. For short-notice productions in Rome, call us in the morning.
02What does a model cost in Rome?
Day rates depend on the category and the usage: e-commerce and showroom days are at the lower end, campaigns with buyouts at the upper end. You get a fixed quote before the booking.
03Do you have an office in Rome?
ROW ONE is based in Frankfurt; the nearest office of our group is Zürich. We cast in Rome by video or on location and are on set when it matters.
04Can I see the models beforehand?
Yes. Every proposal includes current polaroids and measurements; castings by video or in person can be arranged.
05Do you work exclusively with your models?
Exclusivity is a matter between the model and us. For bookings in Rome we only propose models who are actually available.
06Which usage rights are included in the price?
Buyouts are agreed before the shoot in Rome; extensions can be added later at agreed terms.
Neighbouring cities
We also book models in the cities around Rome:
Not a client but an applicant in Rome? Go to Become a model in Rome.
Next step
Send a brief for Rome
Project, date, looks and budget range are enough. You receive proposals with measurements, polaroids and availability.
