Model agency
Model agency Utrecht
Looking for models in Utrecht? ROW ONE, the model agency of THE GOOD STAFF, proposes faces from its own board: fashion, commercial, e-commerce and show, with verified measurements and current polaroids. We support your production from Frankfurt and on location, from the first shortlist to the final invoice.
Why Utrecht
Clients in Utrecht work with ROW ONE because it is quick and predictable: fixed day rates, usage rights spelled out in advance, a replacement if a model falls ill. The board covers fashion, commercial and classic, women and men.
Our models live across Netherlands and beyond. For Utrecht we draw on faces from the region first, Amersfoort, Almere Stad and Amsterdam among them, and bring in models from Rotterdam and Amsterdam when the brief calls for it.
- Population
- 380,000
- Region
- Utrecht
- km from Frankfurt
- 332
- Neighbouring cities
- 6
Services
For productions in Utrecht we cover these categories; mixed briefs are the norm.
01Fashion & Editorial
Campaigns, lookbooks and magazine stories with models who carry a style without covering it up. For fittings in Utrecht we coordinate times with your team.

02Commercial & Advertising
Faces that embody target groups credibly, for TV, print and online campaigns, with buyouts spelled out in advance. Usage rights for campaigns in Utrecht are agreed before the shoot, not after.

03E-Commerce & Lookbook
Models with stable sizes and a reliable pace for studio days with 60 to 100 looks. Studio days in Utrecht are booked with fixed day rates.

04Runway & Show
Line-ups for shows and presentations: walk, timing, fittings the day before. For shows in Utrecht we cast line-ups weeks ahead and keep replacements ready.

05Fitting & Showroom
Fit models with sample-size measurements and showroom models with poise and discretion. For showroom days in Utrecht we propose models who present collections calmly.

06Events & Trade fair
Models for stand presentations, product shows and content on site; hostesses come from THE GOOD STAFF. For trade fairs in Utrecht we book models and hostesses from one source.


Utrecht in numbers
Why Utrecht
Universities and colleges in Utrecht commission recruiting visuals every year. We propose models who look like real students, in all backgrounds.
Utrecht is a trade-fair city: Jaarbeurs bring brands, presentations and launch events into town every year. For stand presentations and product shows we book models; hostesses come from THE GOOD STAFF, our sister brand.
Utrecht is a mid-sized city where companies produce catalogues, campaigns and events. We book models here and in Amersfoort, Almere Stad and Amsterdam, often with day trips.
Travel and support
Utrecht is 332 kilometres from our Frankfurt office, reachable by plane or train. We book models from Netherlands and from our German board; travel is planned per production.
Utrecht in numbers
Utrecht has around 380,000 inhabitants.
Utrecht belongs to the region of Utrecht in the Netherlands.
Frankfurt, where ROW ONE is based, is 332 kilometres away.
Nearby are Amersfoort, Almere Stad and Amsterdam.
Trade fairs and events on site: Jaarbeurs.
How we work
Cast in three steps.
- 01Brief
You send us the project, dates, looks and budget range, ideally with a shortlist from the board.

- 02Selection
You receive proposals with measurements, polaroids and availability. Casting or option on request.

- 03Booking
A contract with every condition, travel and on-set care handled by us, one invoice after the production.

Questions
Frequently asked
01How do I get proposals for Utrecht?
After your brief, with measurements, polaroids and availability for your date. For short-notice productions in Utrecht, call us in the morning.
02What does a model cost in Utrecht?
Rates are per day or half day plus usage rights, all stated in advance. Travel to Utrecht is billed at cost.
03Do you have an office in Utrecht?
We work from Frankfurt for all of Netherlands. Castings and fittings in Utrecht take place at your location or by video call.
04How does a booking work?
You send the brief, we propose, you choose. After confirmation we handle contracts, travel and the day on set in Utrecht.
05Do you also provide hostesses for trade fairs in Utrecht?
For hostesses in Utrecht we pass you on to THE GOOD STAFF. For models at fairs and events you are in the right place.
06Do your models travel to Utrecht?
Yes. Utrecht is 332 kilometres from Frankfurt, reachable by plane or train. Travel is planned per production and billed at cost.
Neighbouring cities
Productions near Utrecht? We cover these cities as well:
Not a client but an applicant in Utrecht? Go to Become a model in Utrecht.
Next step
Send a brief for Utrecht
Send us the brief for your production in Utrecht; the proposals come with measurements, polaroids and availability.













