Become a model
Become a model in London
Becoming a model in London starts at ROW ONE with four photos and your measurements. The application takes five minutes, application and admission are free, and we answer every application. Castings take place by video call, in our rooms in Frankfurt or at the production site; jobs come up in London, in the region and across Europe.
Why London
London is 638 kilometres from our Frankfurt office, reachable by plane or train. The first conversation happens by video call; castings and polaroids are done in the region or in Frankfurt, depending on what is easier for you.
The agency grew out of THE GOOD STAFF, which has staffed events for years. We know what clients book, and we only take models we can actually place. That is why the board is small and the jobs are real.
- Population
- 9 million
- Region
- England
- km from Frankfurt
- 638
- Neighbouring cities
- 6
Requirements
Who we are looking for.
Women
- Fashion
- from approx. 172 cm
- Commercial & e-commerce
- from approx. 165 cm
- Age
- 18+, from 16 with parents
- Dress size
- fashion 34–36, commercial open
Men
- Fashion
- from approx. 183 cm
- Commercial & e-commerce
- from approx. 178 cm
- Age
- 18+, from 16 with parents
- Suit size
- fashion 46–50, commercial open
For everyone
- Languages: German or English
- Willing to travel within Europe
- Time for castings and multi-day productions
- Naturalness in front of the camera
Guide values. If you do not fit exactly, apply anyway; we will tell you honestly what you are right for.

London in numbers
Why London
The agency scene in London looks for faces that embody target groups credibly; commercial models from the city are booked regularly.
For corporate productions in London we look for commercial and classic models who come across as credible and approachable.
In the capital in the United Kingdom models are booked for editorial, advertising and events; demand is broad, and so is the competition. We place selectively, not in bulk.
Travel and support
Applicants from United Kingdom are welcome. From London everything up to the first casting happens online; jobs are in United Kingdom and in Germany, with travel paid by the client.
Requirements
What we look for (guide values; exceptions prove the rule):
London in numbers
Around 9 million people live in London.
The city lies in England, in the United Kingdom.
London is the capital in the United Kingdom.
Frankfurt, where ROW ONE is based, is 638 kilometres away.
The nearest cities where we also book: Croydon, Barking and Ilford.
Trade fairs and events on site: London Fashion Week.
Safety
- Application and admission are free. We never charge for comp cards, photos or courses, never ask for ID copies or payment details, and castings take place by video call, in our rooms or at the production site, never in private flats. With minors we always speak to the parents.
Process
From application to first job.
01Application
Photos, measurements, contact. Five minutes.
02Review
We get back to you, even if it is not a match.
03Meeting
Video call or casting in Frankfurt or in your city.
04Polaroids & start
We take polaroids and measurements, discuss contract and availability. Then it begins.
Questions
Frequently asked
01Do I need experience to apply from London?
Experience is not a requirement. What counts: four natural photos, correct measurements and the willingness to travel to castings and productions.
02Does the application cost anything?
No. Application, admission and first polaroids are free. We earn a commission on jobs, never from you.
03How tall do I need to be?
Guide values: women 172 to 181 cm, men 184 to 192 cm for fashion. For commercial and e-commerce we book outside these ranges as well.
04Can I model part-time?
Part-time works well, especially for e-commerce and commercial jobs, which are usually day productions.
05Do you also represent men?
Men are welcome; many jobs in London and in the region are for mixed line-ups.
06Do I have to come to Frankfurt?
Only if it suits you. From London the interview happens online, polaroids follow our guide, castings take place where the jobs are.
07What about my photos and data?
Your data stays with us and is deleted after the process if we do not work together. Nothing is shared without your agreement.
08What happens at the first casting?
A conversation, polaroids, measurements, a short walk. It takes about an hour, by video or in person.
Neighbouring cities
Looking for models for a production in London? Here is the client page for London.
Next step
Start your application from London
Four photos, your measurements, contact details. An honest reply.












