Model agency
Model agency London
Looking for models in London? ROW ONE, the model agency of THE GOOD STAFF, proposes faces from its own board: fashion, commercial, e-commerce and show, with verified measurements and current polaroids. We support your production from Frankfurt and on location, from the first shortlist to the final invoice.
Why London
For productions in London, ROW ONE puts together models from its own board: fashion, commercial, e-commerce and show. The agency works out of Frankfurt and looks after clients in the United Kingdom personally, from the first shortlist to the final invoice. With around 9 million inhabitants, London is one of the cities where we cast and book regularly.
Clients in London work with ROW ONE because it is quick and predictable: fixed day rates, usage rights spelled out in advance, a replacement if a model falls ill. The board covers fashion, commercial and classic, women and men.
- Population
- 9 million
- Region
- England
- km from Frankfurt
- 638
- Neighbouring cities
- 6
Services
Our services for clients in London, from editorial to trade fair.
01Fashion & Editorial
Campaigns, lookbooks and magazine stories with models who carry a style without covering it up. Castings in London are organised by video or in person.
02Commercial & Advertising
Faces that embody target groups credibly, for TV, print and online campaigns, with buyouts spelled out in advance. Usage rights for campaigns in London are agreed before the shoot, not after.
03E-Commerce & Lookbook
Models with stable sizes and a reliable pace for studio days with 60 to 100 looks. Studio days in London are booked with fixed day rates.
04Runway & Show
Line-ups for shows and presentations: walk, timing, fittings the day before. Fittings in London are scheduled with your production team.
05Fitting & Showroom
Fit models with sample-size measurements and showroom models with poise and discretion. For showroom days in London we propose models who present collections calmly.
06Events & Trade fair
Models for stand presentations, product shows and content on site; hostesses come from THE GOOD STAFF. For trade fairs in London we book models and hostesses from one source.
London in numbers
Why London
The agency scene in London needs faces that sell an idea. For commercial productions we propose models with expression and timing, not just measurements.
Fashion in London moves fast, and so do we. Requests for editorials and showroom days often come at short notice; the shortlist still arrives complete, with measurements and polaroids.
London has its own fashion week. Shows, presentations and showroom appointments need models with walk and timing, and we cast them in the weeks before the season starts.
Travel and support
London is 638 kilometres from our Frankfurt office, reachable by plane or train. We book models from United Kingdom and from our German board; travel is planned per production.
London in numbers
London has around 9 million inhabitants.
London belongs to the region of England in the United Kingdom.
London is the capital in the United Kingdom.
From our Frankfurt office it is 638 kilometres.
The nearest cities where we also book: Croydon, Barking and Ilford.
Trade fairs and events on site: London Fashion Week.
How we work
Cast in three steps.
- 01Brief
You send us the project, dates, looks and budget range, ideally with a shortlist from the board.
- 02Selection
You receive proposals with measurements, polaroids and availability. Casting or option on request.
- 03Booking
A contract with every condition, travel and on-set care handled by us, one invoice after the production.
Questions
Frequently asked
01How do I get proposals for London?
After your request we go through the board and send a selection with measurements, polaroids and availability for your date in London.
02What does a model cost in London?
Day rates depend on the category and the usage: e-commerce and showroom days are at the lower end, campaigns with buyouts at the upper end. You get a fixed quote before the booking.
03Do you have an office in London?
We work from Frankfurt for all of United Kingdom. Castings and fittings in London take place at your location or by video call.
04What happens if a model cannot make it?
Illness happens; we solve it with a replacement that fits the brief and inform you immediately.
05Do you work exclusively with your models?
Some of our models are exclusive, others are not. For you that changes nothing: we confirm availability for your date before we propose.
06Can I see the models beforehand?
Yes. Every proposal includes current polaroids and measurements; castings by video or in person can be arranged.
Neighbouring cities
We also book models in the cities around London:
Want to become a model yourself? Here is the application page for London.
Next step
Send a brief for London
Send us the brief for your production in London; the proposals come with measurements, polaroids and availability.
