Become a model
Become a model in Sofia
Becoming a model in Sofia starts at ROW ONE with four photos and your measurements. The application takes five minutes, application and admission are free, and we answer every application. Castings take place by video call, in our rooms in Frankfurt or at the production site; jobs come up in Sofia, in the region and across Europe.
Why Sofia
ROW ONE is the model agency of THE GOOD STAFF, based in Frankfurt. We book models for productions across Europe, including Sofia and the region, and we are open to applicants who have never modelled before.
Our board is diverse: fashion, commercial and classic, women and men from 16 to over 60. If you are not sure whether you fit, apply anyway; we would rather look twice than miss a face.
- Population
- 1.2 million
- Region
- Sofia-Capital
- km from Frankfurt
- 1,389
- Neighbouring cities
- 6
Requirements
Who we are looking for.
Women
- Fashion
- from approx. 172 cm
- Commercial & e-commerce
- from approx. 165 cm
- Age
- 18+, from 16 with parents
- Dress size
- fashion 34–36, commercial open
Men
- Fashion
- from approx. 183 cm
- Commercial & e-commerce
- from approx. 178 cm
- Age
- 18+, from 16 with parents
- Suit size
- fashion 46–50, commercial open
For everyone
- Languages: German or English
- Willing to travel within Europe
- Time for castings and multi-day productions
- Naturalness in front of the camera
Guide values. If you do not fit exactly, apply anyway; we will tell you honestly what you are right for.

Sofia in numbers
Why Sofia
As the capital, Sofia has agencies, media and brands that look for faces all the time: for campaigns, corporate productions and events. Models from Sofia often work across several categories.
Sofia is big enough for its own production scene. If you live here, studios and sets are usually a train ride away, and many jobs are day productions.
Sofia produces commercials and series. For models from the city there are regular moving-image castings alongside photo jobs.
Travel and support
Sofia is 1,389 kilometres from Frankfurt, reachable by plane or train. We work with models across Bulgaria; interview and polaroids happen by video, castings in the region or on set.
Requirements
Our requirements for applicants from Sofia, as a guide rather than a rulebook:
Sofia in numbers
Around 1.2 million people live in Sofia.
Sofia belongs to the region of Sofia-Capital in Bulgaria.
Sofia is the capital in Bulgaria.
Frankfurt, where ROW ONE is based, is 1,389 kilometres away.
The nearest cities where we also book: Plovdiv, Stara Zagora and Niš.
Safety
- No fees, ever: not for the application, not for photos, not for a place on the board. Anyone who asks you for money to become a model is not working for us. Castings happen by video, in our office or on set; parents are involved for anyone under 18.
Process
From application to first job.
01Application
Photos, measurements, contact. Five minutes.
02Review
We get back to you, even if it is not a match.
03Meeting
Video call or casting in Frankfurt or in your city.
04Polaroids & start
We take polaroids and measurements, discuss contract and availability. Then it begins.
Questions
Frequently asked
01Do I need experience to apply from Sofia?
Experience is not a requirement. What counts: four natural photos, correct measurements and the willingness to travel to castings and productions.
02Does the application cost anything?
No. Application, admission and first polaroids are free. We earn a commission on jobs, never from you.
03How tall do I need to be?
Guide values: women 172 to 181 cm, men 184 to 192 cm for fashion. For commercial and e-commerce we book outside these ranges as well.
04Do you also represent men?
Yes. The board has a men's division with the same categories: fashion, commercial, classic.
05From what age can I apply?
From 18 without further ado, from 16 with parental consent. There is no upper limit: classic models over 40 are in demand.
06What about my photos and data?
Application photos are stored in private storage, not on the website, and deleted if we do not take you on. Board photos are published only with your consent.
07Do I have to come to Frankfurt?
Only if it suits you. From Sofia the interview happens online, polaroids follow our guide, castings take place where the jobs are.
08What does a model earn?
Fees are agreed per job and paid after the production. We negotiate the rate, you see the figures before you accept.
Neighbouring cities
Looking for models for a production in Sofia? Here is the client page for Sofia.
Next step
Apply from Sofia now
Four photos, your measurements, contact details. An honest reply.












