Model agency
Model agency Sofia
Looking for models in Sofia? ROW ONE, the model agency of THE GOOD STAFF, proposes faces from its own board: fashion, commercial, e-commerce and show, with verified measurements and current polaroids. We support your production from Frankfurt and on location, from the first shortlist to the final invoice.
Why Sofia
Our models live across Bulgaria and beyond. For Sofia we draw on faces from the region first, Plovdiv, Stara Zagora and Niš among them, and bring in models from Plovdiv, Stara Zagora and Niš when the brief calls for it.
Sofia is 1,389 kilometres from our Frankfurt office, reachable by plane or train. For most productions that means models arrive the same day; for longer shoots we organise travel and accommodation and settle it in one invoice.
- Population
- 1.2 million
- Region
- Sofia-Capital
- km from Frankfurt
- 1,389
- Neighbouring cities
- 6
Services
Our services for clients in Sofia, from editorial to trade fair.
01Fashion & Editorial
Campaigns, lookbooks and magazine stories with models who carry a style without covering it up. Castings in Sofia are organised by video or in person.

02Commercial & Advertising
Faces that embody target groups credibly, for TV, print and online campaigns, with buyouts spelled out in advance. Usage rights for campaigns in Sofia are agreed before the shoot, not after.

03E-Commerce & Lookbook
Models with stable sizes and a reliable pace for studio days with 60 to 100 looks. For recurring e-commerce productions in Sofia we keep a pool of regular faces.

04Runway & Show
Line-ups for shows and presentations: walk, timing, fittings the day before. For shows in Sofia we cast line-ups weeks ahead and keep replacements ready.

05Fitting & Showroom
Fit models with sample-size measurements and showroom models with poise and discretion. Fit models in Sofia are booked by the hour or by the day.

06Events & Trade fair
Models for stand presentations, product shows and content on site; hostesses come from THE GOOD STAFF. Events in Sofia are staffed with models who present and converse.


Sofia in numbers
Why Sofia
In the capital we book across all categories, from editorial to corporate. Demand in Sofia is broad, and so is our board.
Film and television in Sofia book models for commercials, music videos and stills. We propose models with moving-image experience and handle the paperwork for buyouts.
In a metropolis like Sofia we book every category: editorial, commercial, e-commerce, show. The board covers it, and models from the region are available at short notice.
Travel and support
For productions in Sofia we propose models from the region, Plovdiv, Stara Zagora and Niš included, and bring in faces from Germany when the brief needs them. Travel and paperwork are handled by us.
Sofia in numbers
Around 1.2 million people live in Sofia.
Sofia belongs to the region of Sofia-Capital in Bulgaria.
Sofia is the capital in Bulgaria.
Frankfurt, where ROW ONE is based, is 1,389 kilometres away.
Nearby are Plovdiv, Stara Zagora and Niš.
How we work
Cast in three steps.
- 01Brief
You send us the project, dates, looks and budget range, ideally with a shortlist from the board.

- 02Selection
You receive proposals with measurements, polaroids and availability. Casting or option on request.

- 03Booking
A contract with every condition, travel and on-set care handled by us, one invoice after the production.

Questions
Frequently asked
01How do I get proposals for Sofia?
After your brief, with measurements, polaroids and availability for your date. For short-notice productions in Sofia, call us in the morning.
02What does a model cost in Sofia?
Day rates depend on the category and the usage: e-commerce and showroom days are at the lower end, campaigns with buyouts at the upper end. You get a fixed quote before the booking.
03Do you have an office in Sofia?
ROW ONE is based in Frankfurt; the nearest office of our group is München. We cast in Sofia by video or on location and are on set when it matters.
04Do you also provide hostesses for trade fairs in Sofia?
For hostesses in Sofia we pass you on to THE GOOD STAFF. For models at fairs and events you are in the right place.
05Can I see the models beforehand?
You see polaroids, measurements and portfolios before you decide, and you can meet models in Sofia or by video call.
06Can you supply models in specific sizes for e-commerce?
Yes. We select by verified measurements and sample size, for women and men, including classic.
Neighbouring cities
Productions near Sofia? We cover these cities as well:
Not a client but an applicant in Sofia? Go to Become a model in Sofia.
Next step
Send a brief for Sofia
Send us the brief for your production in Sofia; the proposals come with measurements, polaroids and availability.













