Become a model
Become a model in Umeå
Becoming a model in Umeå starts at ROW ONE with four photos and your measurements. The application takes five minutes, application and admission are free, and we answer every application. Castings take place by video call, in our rooms in Frankfurt or at the production site; jobs come up in Umeå, in the region and across Europe.
Why Umeå
Our board is diverse: fashion, commercial and classic, women and men from 16 to over 60. If you are not sure whether you fit, apply anyway; we would rather look twice than miss a face.
You live in Umeå and want to work as a model? ROW ONE is looking for new faces across Sweden: for fashion, commercial, e-commerce and shows. You do not need experience, but you do need reliability. The application takes five minutes and costs nothing.
- Population
- 130,000
- km from Frankfurt
- 1,673
- Neighbouring cities
- 6
Requirements
Who we are looking for.
Women
- Fashion
- from approx. 172 cm
- Commercial & e-commerce
- from approx. 165 cm
- Age
- 18+, from 16 with parents
- Dress size
- fashion 34–36, commercial open
Men
- Fashion
- from approx. 183 cm
- Commercial & e-commerce
- from approx. 178 cm
- Age
- 18+, from 16 with parents
- Suit size
- fashion 46–50, commercial open
For everyone
- Languages: German or English
- Willing to travel within Europe
- Time for castings and multi-day productions
- Naturalness in front of the camera
Guide values. If you do not fit exactly, apply anyway; we will tell you honestly what you are right for.

Umeå in numbers
Why Umeå
If you live in Umeå, you will mostly work in the region and travel to Stockholm for campaigns and shows. Travel costs are paid by the client.
Models from smaller cities like Umeå are on our board too. Jobs come from regional companies and from the larger cities nearby, Uppsala, Sollentuna and Oulu among them.
Travel and support
Umeå is 1,673 kilometres from Frankfurt, reachable by plane or train. We work with models across Sweden; interview and polaroids happen by video, castings in the region or on set.
Requirements
Our requirements for applicants from Umeå, as a guide rather than a rulebook:
Umeå in numbers
Umeå has around 130,000 inhabitants.
From our Frankfurt office it is 1,673 kilometres.
Nearby are Uppsala, Sollentuna and Oulu.
Safety
- No fees, ever: not for the application, not for photos, not for a place on the board. Anyone who asks you for money to become a model is not working for us. Castings happen by video, in our office or on set; parents are involved for anyone under 18.
Process
From application to first job.
01Application
Photos, measurements, contact. Five minutes.
02Review
We get back to you, even if it is not a match.
03Meeting
Video call or casting in Frankfurt or in your city.
04Polaroids & start
We take polaroids and measurements, discuss contract and availability. Then it begins.
Questions
Frequently asked
01Do I need experience to apply from Umeå?
Experience is not a requirement. What counts: four natural photos, correct measurements and the willingness to travel to castings and productions.
02Does the application cost anything?
No. Application, admission and first polaroids are free. We earn a commission on jobs, never from you.
03How tall do I need to be?
Guide values: women 172 to 181 cm, men 184 to 192 cm for fashion. For commercial and e-commerce we book outside these ranges as well.
04Are there jobs in Umeå?
Umeå and the region offer jobs in e-commerce, commercial and events; for fashion and shows we book in Stockholm as well.
05Will I get a comp card?
Yes, once you are on the board. The comp card is produced by us, free of charge, and updated with every new set of pictures.
06From what age can I apply?
From 18 without further ado, from 16 with parental consent. There is no upper limit: classic models over 40 are in demand.
07What happens at the first casting?
A conversation, polaroids, measurements, a short walk. It takes about an hour, by video or in person.
08What about my photos and data?
Application photos are stored in private storage, not on the website, and deleted if we do not take you on. Board photos are published only with your consent.
Neighbouring cities
Looking for models for a production in Umeå? Here is the client page for Umeå.
Next step
Start your application from Umeå
Four photos, your measurements, contact details. An honest reply.












