Model agency
Model agency Umeå
ROW ONE books models for productions in Umeå: fashion, commercial, e-commerce, shows and showroom. Send your brief, date and looks and you receive a selection with measurements, polaroids and availability for your date. Support from Frankfurt and on set, day rates and usage rights agreed upfront, one booker from the first call to the invoice.
Why Umeå
ROW ONE grew out of THE GOOD STAFF, which has staffed trade fairs and events for years. Models are a separate board with separate standards: the showcase shows real models who have consented to publication, and AI-visualised looks are flagged as such and never presented as bookable people. What you book in Umeå is a real model.
Umeå is 1,673 kilometres from our Frankfurt office, reachable by plane or train. For most productions that means models arrive the same day; for longer shoots we organise travel and accommodation and settle it in one invoice.
- Population
- 130,000
- Region
- Västerbotten
- km from Frankfurt
- 1,673
- Neighbouring cities
- 6
Services
What we book in Umeå: six categories, one board, one point of contact.
01Fashion & Editorial
Campaigns, lookbooks and magazine stories with models who carry a style without covering it up. Castings in Umeå are organised by video or in person.

02Commercial & Advertising
Faces that embody target groups credibly, for TV, print and online campaigns, with buyouts spelled out in advance. Usage rights for campaigns in Umeå are agreed before the shoot, not after.

03E-Commerce & Lookbook
Models with stable sizes and a reliable pace for studio days with 60 to 100 looks. Studio days in Umeå are booked with fixed day rates.

04Runway & Show
Line-ups for shows and presentations: walk, timing, fittings the day before. Fittings in Umeå are scheduled with your production team.

05Fitting & Showroom
Fit models with sample-size measurements and showroom models with poise and discretion. Fit models in Umeå are booked by the hour or by the day.

06Events & Trade fair
Models for stand presentations, product shows and content on site; hostesses come from THE GOOD STAFF. For trade fairs in Umeå we book models and hostesses from one source.


Umeå in numbers
Why Umeå
Umeå is a smaller city, and we book models here just as reliably as in Stockholm. Travel is planned per production and billed transparently.
Travel and support
For productions in Umeå we propose models from the region, Uppsala, Sollentuna and Oulu included, and bring in faces from Germany when the brief needs them. Travel and paperwork are handled by us.
Umeå in numbers
Around 130,000 people live in Umeå.
The city lies in Västerbotten, in Sweden.
Frankfurt, where ROW ONE is based, is 1,673 kilometres away.
The nearest cities where we also book: Uppsala, Sollentuna and Oulu.
How we work
Cast in three steps.
- 01Brief
You send us the project, dates, looks and budget range, ideally with a shortlist from the board.

- 02Selection
You receive proposals with measurements, polaroids and availability. Casting or option on request.

- 03Booking
A contract with every condition, travel and on-set care handled by us, one invoice after the production.

Questions
Frequently asked
01How do I get proposals for Umeå?
After your request we go through the board and send a selection with measurements, polaroids and availability for your date in Umeå.
02What does a model cost in Umeå?
Day rates depend on the category and the usage: e-commerce and showroom days are at the lower end, campaigns with buyouts at the upper end. You get a fixed quote before the booking.
03Do you have an office in Umeå?
ROW ONE is based in Frankfurt; the nearest office of our group is Hamburg. We cast in Umeå by video or on location and are on set when it matters.
04How much lead time do you need for a production in Umeå?
The earlier the better, but short notice works too: for jobs in Umeå we confirm as soon as the model is secured.
05Do you also provide hostesses for trade fairs in Umeå?
For hostesses in Umeå we pass you on to THE GOOD STAFF. For models at fairs and events you are in the right place.
06What happens if a model cannot make it?
Illness happens; we solve it with a replacement that fits the brief and inform you immediately.
Neighbouring cities
We also book models in the cities around Umeå:
Not a client but an applicant in Umeå? Go to Become a model in Umeå.
Next step
Send a brief for Umeå
Project, date, looks and budget range are enough. You receive proposals with measurements, polaroids and availability.













