Model agency
Model agency Malmö
ROW ONE books models for productions in Malmö: fashion, commercial, e-commerce, shows and showroom. Send your brief, date and looks and you receive a selection with measurements, polaroids and availability for your date. Support from Frankfurt and on set, day rates and usage rights agreed upfront, one booker from the first call to the invoice.
Why Malmö
ROW ONE is the model agency of THE GOOD STAFF. We book models for shoots, shows and fittings in Malmö the same way we do at home in Frankfurt: a brief, a shortlist with measurements and polaroids, a booker who stays with you until the job is done.
From the first call to the final invoice you deal with one booker. For productions in Malmö they coordinate castings, fittings, travel and the paperwork with your team, so that the day on set is about the pictures.
- Population
- 360,000
- Region
- Skåne
- km from Frankfurt
- 676
- Neighbouring cities
- 6
Services
Our services for clients in Malmö, from editorial to trade fair.
01Fashion & Editorial
Campaigns, lookbooks and magazine stories with models who carry a style without covering it up. Castings in Malmö are organised by video or in person.

02Commercial & Advertising
Faces that embody target groups credibly, for TV, print and online campaigns, with buyouts spelled out in advance. Usage rights for campaigns in Malmö are agreed before the shoot, not after.

03E-Commerce & Lookbook
Models with stable sizes and a reliable pace for studio days with 60 to 100 looks. Studio days in Malmö are booked with fixed day rates.

04Runway & Show
Line-ups for shows and presentations: walk, timing, fittings the day before. For shows in Malmö we cast line-ups weeks ahead and keep replacements ready.

05Fitting & Showroom
Fit models with sample-size measurements and showroom models with poise and discretion. For showroom days in Malmö we propose models who present collections calmly.

06Events & Trade fair
Models for stand presentations, product shows and content on site; hostesses come from THE GOOD STAFF. Events in Malmö are staffed with models who present and converse.


Malmö in numbers
Why Malmö
For productions in Malmö we draw on models from the region and from the nearest large cities, Helsingborg, Gothenburg and Copenhagen, and plan travel so that it pays off.
Travel and support
Malmö is 676 kilometres from our Frankfurt office, reachable by plane or train. We book models from Sweden and from our German board; travel is planned per production.
Malmö in numbers
Malmö has around 360,000 inhabitants.
Malmö belongs to the region of Skåne in Sweden.
From our Frankfurt office it is 676 kilometres.
The nearest cities where we also book: Helsingborg, Gothenburg and Copenhagen.
How we work
Cast in three steps.
- 01Brief
You send us the project, dates, looks and budget range, ideally with a shortlist from the board.

- 02Selection
You receive proposals with measurements, polaroids and availability. Casting or option on request.

- 03Booking
A contract with every condition, travel and on-set care handled by us, one invoice after the production.

Questions
Frequently asked
01How do I get proposals for Malmö?
After your request we go through the board and send a selection with measurements, polaroids and availability for your date in Malmö.
02What does a model cost in Malmö?
Rates are per day or half day plus usage rights, all stated in advance. Travel to Malmö is billed at cost.
03Do you have an office in Malmö?
ROW ONE is based in Frankfurt; the nearest office of our group is Hamburg. We cast in Malmö by video or on location and are on set when it matters.
04How much lead time do you need for a production in Malmö?
The earlier the better, but short notice works too: for jobs in Malmö we confirm as soon as the model is secured.
05Can I see the models beforehand?
Yes. Every proposal includes current polaroids and measurements; castings by video or in person can be arranged.
06Do you also offer classic models in Malmö?
Classic models from 40 are part of the board and are proposed for Malmö like all others.
Neighbouring cities
We also book models in the cities around Malmö:
Want to become a model yourself? Here is the application page for Malmö.
Next step
Send a brief for Malmö
Send us the brief for your production in Malmö; the proposals come with measurements, polaroids and availability.













