Model agency
Model agency Munich
Looking for models in Munich? ROW ONE, the model agency of THE GOOD STAFF, proposes faces from its own board: fashion, commercial, e-commerce and show, with verified measurements and current polaroids. We support your production from Frankfurt and on location, from the first shortlist to the final invoice.
Why Munich
For productions in Munich, ROW ONE puts together models from its own board: fashion, commercial, e-commerce and show. The agency works out of Frankfurt and looks after clients in Germany personally, from the first shortlist to the final invoice. With around 1.5 million inhabitants, Munich is one of the cities where we cast and book regularly.
ROW ONE grew out of THE GOOD STAFF, which has staffed trade fairs and events for years. Models are a separate board with separate standards: the showcase shows real models who have consented to publication, and AI-visualised looks are flagged as such and never presented as bookable people. What you book in Munich is a real model.
- Population
- 1.5 million
- Region
- Bavaria
- km from Frankfurt
- 304
- Neighbouring cities
- 6
Services
Our services for clients in Munich, from editorial to trade fair.
01Fashion & Editorial
Campaigns, lookbooks and magazine stories with models who carry a style without covering it up. For fittings in Munich we coordinate times with your team.

02Commercial & Advertising
Faces that embody target groups credibly, for TV, print and online campaigns, with buyouts spelled out in advance. Usage rights for campaigns in Munich are agreed before the shoot, not after.

03E-Commerce & Lookbook
Models with stable sizes and a reliable pace for studio days with 60 to 100 looks. For recurring e-commerce productions in Munich we keep a pool of regular faces.

04Runway & Show
Line-ups for shows and presentations: walk, timing, fittings the day before. Fittings in Munich are scheduled with your production team.

05Fitting & Showroom
Fit models with sample-size measurements and showroom models with poise and discretion. Fit models in Munich are booked by the hour or by the day.

06Events & Trade fair
Models for stand presentations, product shows and content on site; hostesses come from THE GOOD STAFF. For trade fairs in Munich we book models and hostesses from one source.


Munich in numbers
Why Munich
Munich is a trade-fair city: ISPO, bauma, IAA Mobility and Munich Fabric Start bring brands, presentations and launch events into town every year. For stand presentations and product shows we book models; hostesses come from THE GOOD STAFF, our sister brand.
Film and television in Munich book models for commercials, music videos and stills. We propose models with moving-image experience and handle the paperwork for buyouts.
Corporate productions in Munich ask for credibility rather than glamour. We propose commercial and classic models who look like the people in the brief.
Travel and support
Munich is 304 kilometres from our Frankfurt office, a few hours away by train. We plan travel per production and bill it transparently; for early calls we book the night before.
Munich in numbers
Munich has around 1.5 million inhabitants.
Munich belongs to the region of Bavaria in Germany.
Frankfurt, where ROW ONE is based, is 304 kilometres away.
Nearby are Augsburg, Ingolstadt and Innsbruck.
Trade fairs and events on site: ISPO, bauma, IAA Mobility and Munich Fabric Start.
How we work
Cast in three steps.
- 01Brief
You send us the project, dates, looks and budget range, ideally with a shortlist from the board.

- 02Selection
You receive proposals with measurements, polaroids and availability. Casting or option on request.

- 03Booking
A contract with every condition, travel and on-set care handled by us, one invoice after the production.

Questions
Frequently asked
01How do I get proposals for Munich?
After your request we go through the board and send a selection with measurements, polaroids and availability for your date in Munich.
02What does a model cost in Munich?
Day rates depend on the category and the usage: e-commerce and showroom days are at the lower end, campaigns with buyouts at the upper end. You get a fixed quote before the booking.
03Do you have an office in Munich?
ROW ONE is based in Frankfurt; the nearest office of our group is München. We cast in Munich by video or on location and are on set when it matters.
04Do your models travel to Munich?
Our models travel across Germany and beyond. For Munich we propose models from the region first to keep travel short.
05What happens if a model cannot make it?
We propose a replacement from the same shortlist. For shows we keep stand-ins from the start.
06Can I see the models beforehand?
You see polaroids, measurements and portfolios before you decide, and you can meet models in Munich or by video call.
Neighbouring cities
We also book models in the cities around Munich:
Want to become a model yourself? Here is the application page for Munich.
Next step
Send a brief for Munich
Project, date, looks and budget range are enough. You receive proposals with measurements, polaroids and availability.













